Premier Sports, operating exclusively on SKY channel 428 in the UK and the current exclusive live broadcast partner of the top tier NASCAR Sprint Cup Series in the UK is to continue broadcasting all 36 races in the Championship during seasons 2013 and 2014.The channel has been the home of the NASCAR Sprint Cup Series in the UK for the last two years bringing viewers unparalleled commercial free non-stop racing, and in doing so, has built up a passionate and loyal following.Richard Sweeney, General Manager of Premier Sports explained, This is great news that we will again be in place come the Daytona 500 in February as the exclusive live UK broadcast partner for the NASCAR Sprint Cup Series for a further two seasons. On top of continuing our exclusive coverage of the NASCAR Sprint Cup Series, we have also struck a deal to show highlights of every NASCAR Camping World Truck Series race throughout the two year extension.Richard Webb, Operations Director at Premier Sports commented, We have a superb relationship with NASCAR fans in the UK who have been with us every step of the way as we have developed the business. We are delighted to be able to pay back some of that loyalty with extended coverage of the NASCAR Camping World Truck Series which has often been requested. On top of highlights from every race, we will give viewers the opportunity to vote using social media at the start of each season for selected NASCAR Camping World Truck Series races to watch live. From the outset, the channel has been developed by listening to what sports fans want and in essence they are the driving force behind our model.

Seth Bacon, NASCAR Senior Director of Broadcasting added, The UK has a passionate, loyal NASCAR fan base and were excited to continue our partnership with Premier Sports to find new and creative ways to bring even more NASCAR programming to the market.  The addition of NASCAR Camping World Truck Series content on Premier Sports is another great opportunity for us to showcase the worlds most exciting motorsport in the UK.