Achieves New Marque Records for Brass Era Icons @ Gooding & Company 

Gooding & Company's top sale of the weekend, the unrestored 1962 Ferrari 250 GT SWB Berlinetta, which sold for $9,465,000. Photo copyright and courtesy of Gooding & Company. Image by Jared Wilson.

The auction house closed out its 19th annual Pebble Beach Auctions with the sale of 133 lots, including some of the most historic Brass Era, Classic, and Postwar offerings, achieving over $95 million in total sales.

Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance®, hosted its 19th annual Pebble Beach Auctions over the weekend on Friday, August 18, and Saturday, August 19, selling some of the most original, historic, and sought-after vehicles in existence. The auction house grossed over $95 million in sales from 133 lots sold, led by a beautifully patinated, unrestored 1962 Ferrari 250 GT SWB Berlinetta. 24 lots were sold over $1 million, with an average price per car of $714,522. Gooding & Company also saw remarkably strong results for exceptional Brass Era offerings from Mercer, Lozier, and Simplex, establishing major new world records in the process.

The Pebble Beach Auctions featured an especially strong stable of offerings from the Prancing Horse marque, led of course by the headlining, highly original 1962 Ferrari 250 GT SWB Berlinetta that achieved $9,465,000 on Friday night. A beautiful 1966 Ferrari 275 GTB in rarely seen Verde Medio (Medium Green) sold for $3,415,000, and the 1962 Ferrari 400 Superamerica Series I Coupé Aerodinamico brought in $3,167,500. A 1952 Ferrari 340 America Berlinetta with notable racing pedigree also sold well at $3,085,000. 

Brass Era antiques dominated much of the auctions, setting several major marque records throughout Friday and Saturday. On Friday night, Gooding & Company presented two exceptional American Brass Era offerings from the Jerry S. Foley III Estate. The 1914 Mercer Type 35-J Raceabout, sold for $4,790,000, became the most valuable Mercer ever sold at auction by a large margin, and the 1913 Lozier Type 72 Meadowbrook Runabout, which achieved $1,765,000, set a new marque record for Lozier. On Saturday, the auction house sold an incredibly historic 1912 Simplex 50 HP Toy-Tonneau, offered from 111 years of continuous single family ownership, for $4,075,000. 

Classics from the prewar era also bode well, with the beautifully restored, Castagna-bodied 1933 Alfa Romeo 8C 2300 Cabriolet commanding a handsome figure of  $4,515,000. The exceptionally rare 1930 Duesenberg Model J Dual Cowl ‘Barrelside’ Phaeton, one of just seven Barrelside Phaetons built, brought in $2,975,000, and the 1932 Bugatti Type 49 Roadster set a new record for the Type 49 at auction when it sold for $1,325,000.
 

An electrifying pair of Lamborghini Miuras captivated much attention throughout the week, selling strongly on the block. On Friday evening, the one-off Blu Tahiti (Tahitian Blue) 1972 Lamborghini Miura P400 SV was sold for the first time in the US, achieving $3,580,000. During Saturday’s daytime auction, the impeccably restored Rosso Miura (Miura Red) 1968 Lamborghini Miura P400 sold for $2,260,000, surpassing its own auction record for a P400 set by chassis 3378 at Gooding & Company’s Pebble Beach Auctions in 2021. 

The auction house was also proud to present the 2023 Bugatti Baby II in partnership with The Little Car Company and Pebble Beach Foundation. Sold as an automobilia lot, the Bugatti Baby achieved an incredible $262,500, with a portion of the proceeds going to benefit Pebble Beach Foundation. 

Gooding & Company’s 2023 Pebble Beach Auctions saw record levels of in-person attendance, and especially strong numbers of viewership throughout the two-day auctions. 

“This year’s Pebble Beach Auctions saw a number of historic cars go to new homes for the first time in many decades, or with the case of the Simplex, for the first time in over an entire century,” said Gooding & Company President and Founder, David Gooding. “I am so proud of our team for bringing such historic, sought-after vehicles to market. The sale of our headlining SWB, along with the record-setting Brass Era lots, indicates a strong sense of what drives this industry forward: a zealous desire to acquire something so rare and special in what is certainly a once-in-a-lifetime moment.” 

Lots Sold Over $1 Million:

Lot 40 - 1962 Ferrari 250 GT SWB Berlinetta, sold for $9,465,000
Lot 27 - 1914 Mercer Type 35-J Raceabout, sold for $4,790,000
Lot 36 - 1933 Alfa Romeo 8C 2300 Cabriolet, sold for $4,515,000
Lot 122 - 1912 Simplex 50 HP Toy-Tonneau, sold for $4,075,000
Lot 20 - 1972 Lamborghini Miura P400 SV, sold for $3,580,000
Lot 135 - 1966 Ferrari 275 GTB, sold for $3,415,000
Lot 59 - 1967 Ferrari 275 GTB/4, sold for $3,277,500
Lot 159 - 1962 Ferrari 400 Superamerica Series I Coupé Aerodinamico, sold for $3,167,500
Lot 173 - 1952 Ferrari 340 America Berlinetta, sold for $3,085,000
Lot 34 - 1991 Ferrari F40, sold for $3,085,000
Lot 45 - 1930 Duesenberg Model J Dual Cowl ‘Barrelside’ Phaeton, sold for $2,975,000
Lot 57 - 2007 Maserati MC12 Versione Corsa, sold for $2,480,000
Lot 157 - 1968 Lamborghini Miura P400, sold for $2,260,000
Lot 131 - 1965 Aston Martin DB5 Convertible, sold for $2,205,000
Lot 155 - 1936 Hispano-Suiza J12 Cabriolet, sold for $2,040,000
Lot 30 - 1953 Ferrari 212 Europa Coupe, sold for $1,985,000
Lot 26 - 1913 Lozier Type 72 Meadowbrook Runabout, sold for $1,765,000
Lot 184 - 2006 Bugatti Veyron 16.4, sold for $1,545,000
Lot 161 - 1913 American Underslung Type 56-A Traveler, sold for $1,490,000
Lot 148 - 1930 Bentley Speed Six Sports Saloon, sold for $1,462,500
Lot 42 - 1932 Bugatti Type 49 Roadster, sold for $1,325,000
Lot 153 - 1960 Ferrari 250 GT Series II Cabriolet, sold for $1,300,000
Lot 52 - 2011 Ferrari 599 SA Aperta, sold for $1,215,000
Lot 48 - 1937 Lagonda LG45 Rapide, sold for $1,055,500

New World Auction Records:

Lot 27 - 1914 Mercer Type 35-J Raceabout, sold for $4,790,000 (a world record for the marque)
Lot 157 - 1968 Lamborghini Miura P400, sold for $2,260,000 (a world record for the model)
Lot 30 - 1953 Ferrari 212 Europa Coupe, sold for $1,985,000 (a world record for the model)
Lot 26 - 1913 Lozier Type 72 Meadowbrook Runabout, sold for $1,765,000 (a world record for the marque)
Lot 42 - 1932 Bugatti Type 49 Roadster, sold for $1,325,000 (a world record for the model)
 

2023 Pebble Beach Concours d’Elegance® Best of Show:
Winner: 1937 Mercedes-Benz 540K Special Roadster
Owner: Jim Patterson / The Patterson Collection

The Pebble Beach Concours raised more than $2.68 million for charity this year, bringing the event’s total charitable donations to over $37 million to date.

Looking Ahead
Gooding & Company will host its next sale, the London Auction, on Friday, September 1, at Hampton Court Palace, featuring two of the earliest production Jaguar E-Types ever sold, the headlining 1953 Ferrari 166 MM/53 Spider, and a stunning 1962 Mercedes-Benz 300 SL Roadster. Later this fall, the auction house will host Geared Online | Art, Collectibles, and Lifestyle, featuring over 400 lots of rare, historic motoring-themed collectibles and luxury art.

London Auction
Date: Friday, 1 September at at 15.00 BST
Location: Hampton Court Palace, UK
Viewing Days: Thursday-Friday, 31 August – 1 September 
Concours of Elegance Ticketing Information:  https://concoursofelegance.co.uk/tickets/ 
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Phone: +1.310.899.1960