The media interest in Warren’s story has been fantastic.

On Thu 1st Dec THE MIRROR printed a 2 x double page spread with front page headline: www.mirror.co.uk/news/uk-news/what-walking-corpse-syndrome-soldier-9367818THE SUN featured a similar article, as did THE STAR.On top of the printed articles, the above national newspapers also printed the articles online.On Fri 2nd Dec Good Morning Britain interviewed Warren live.But that’s not the end of the interest from the media.BBC and other radio stations with by interviewing Warren and several magazines will also be featuring Warren’s story.

An award winning documentary maker is interested in discussing a documentary.

This demonstrates how we are able to offer our sponsors something very few other teams can offer – when was the last time a racing driver was front page news?

However, the most positive and long term effect this media coverage provides is it helps Warren.

It helps him tell everyone about his “invisible injuries”.

It helps Warren explain to the world what happened to him, thus educating people about brain injuries, and allows him to inspire others with brain injuries that they too can achieve beyond their wildest expectations.

Having people understand what happened to him and how he has worked so hard to re-build his life, makes him feel proud of himself, rather than having negative feelings about being disabled or somehow being a “lesser person”.

As a racing driver, his injuries and his story is part of his assets and what makes him stand out from the rest of the field – just like attractive female racing drivers use their beauty as an asset.

I hope this demonstrates what exposure we can offer sponsors and helps you understand the bigger picture and how your sponsorship makes a much bigger, wider and more long term positive impact – like ripples in a pond.

Email info@teambrit.co.ok if you are interested in having a chat about sponsorship.

For more about Team Brit:teambrit.co.uk

RegardsDave Player