As MOKE International and Suncar SAS unveil bespoke Electric MOKEs
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Following a successful summer in Europe, MOKE International turns its sights to celebrating ‘60 years of MOKE’, which will commence at the upcoming Paris Motor Show
Suncar SAS, MOKE International’s French partner, will be displaying two personalised Electric MOKEs on the stand, with bespoke colourways including paint, interiors, exclusive trims and accessories available for customers in France
As the first heritage brand from the 1960s to go fully electric, MOKE International blends iconic style with modern innovation, offering a vehicle that reflects both tradition and contemporary design
To celebrate this milestone and partnership, MOKE International’s retail partners have confirmed that they will dedicate 60 of their build slots for the Electric MOKE to customers at the event, to meet growing European demand.
MOKE International will return to this year’s Paris Motor Show, reintroducing its heritage and adventurous spirit to a market that has embraced the brand for over 60 years. The British-built Electric MOKE will be on display at location A92, pavilion 5/3, offering customisation options through MOKE’s official French partner, Suncar SAS (Suncar). To meet growing demand across Europe, and to start the 60 years of MOKE celebration, the British brand has confirmed it will release 60 build slots that will be allocated specifically to customers from the show.
This marks a pivotal moment in MOKE International’s growth. Since 1964, MOKEs have been a symbol of freedom, fun, and unique design, famously appearing in James Bond films, hit TV shows and beloved by music legends. The Electric MOKE continues that legacy, offering the perfect vehicle for beach escapes or urban explorations. With a three to nine-month waiting list (depending on destination), the Electric MOKE is gaining momentum as it enters new markets and strengthens its iconic status once again, but with a new electric powertrain.
Robin Kennedy, Chief Commercial Officer of MOKE International, said: “France has always played a significant role in the MOKE story. From the bustling streets of Paris to the sun-soaked Riviera, where Brigitte Bardot immortalised our cars, the spirit of MOKE has continuously resonated here. Now, by partnering with Suncar, we can offer even more ways for customers to personalise their Electric MOKEs and create something truly unique. It’s an exciting time as we set our sights on the next chapter of MOKE.
“There’s a lot to look forward to in the next 12 months. We’re building on everything people love about the brand, creating something truly special for those who value individuality and timeless style. We’re kicking off our ‘60 years of MOKE’ celebration at the Paris Motor Show, highlighting the brand’s legacy and enduring success. Over the next 12 months, we’ll be bringing this milestone to all our major markets.”
As demand for bespoke luxury electric vehicles grows, MOKE International expands its focus on customisation through their in-market partners like Suncar. Customers can currently choose from six colours or ‘bespoke their MOKE’ with options, including colour coding and custom accessories. This service allows clients to make their Electric MOKE a true reflection of their personality. The partnership underscores MOKE International’s commitment to delivering joyful, open-air motoring while staying true to its values of fun, freedom, and innovation.
In 2022, MOKE International – the owner of the original 1964 European MOKE trademark – became the first heritage automotive brand to go fully electric, blending its playful design with sustainable driving. Manufactured in the UK with a majority of parts sourced from Europe, the brand continues to honour its legacy while embracing modern automotive technology and protecting over 100 trademarks globally.
MOKE International’s global expansion continues, with the Electric MOKE now available in six countries, including the USA. In 2023, the first customer cars arrived in Florida, following regulatory approval from NHTSA and the EPA. An exclusive partnership with Four Seasons in South Florida, has further boosted the brand’s international presence.
